Public Relations Representative
Location: Lake Zurich, IL
-Schedule, write and implement eBlast strategies and campaigns to existing opt-in email lists and use of outside vendor lists focusing on pro users
- Provide copy/messaging support in digital campaigns through vendors such as WeatherBug.com and third party’s Google Content ad efforts in conjunction with Digital Marketing Specialist.
-Provide editorial support and contributions to social media effort (post development, blog writing) and web site content
-Trade and community press release development and circulation
-Trade article placement
- Media selection for trade print campaign around EXPO & TCI (creative by marketing services group)
-Trade banner media selection and placement (creative by marketing services group)
Employee and Community:
-Work with department head in developing community outreach program
Trade shows and event support
-Trade show coordination for industry events, national accounts and Home Depot Managers Meeting. Annual EXPO/GIE trade show requires exhibit planning with outside vendor and trade show organizer, hotel block management, equipment planning and shipment, show clothing and giveaways procurement, etc.
-Annual January Marketing Meeting planning and implementation– hotel & meeting coordination
-Other outside event coordination when needed
Advocacy Program Involvement
-Work with marketing team in evolution of new Advocacy campaign. Provide editorial support/content for Advocacy web site. Merchandise program within industry and media, and measure results.
-Research and purchase corporate promotional giveaways (key chains, hats etc.). Other clothing for events.
-Inventory marketing materials/giveaways in marketing room and D room.
-Pull walk orders for equipment shipments.
Minimum experience 5 years in communications, Public Relations or editorial role. Social media and web background helpful. Excellent written and verbal communications skills. Portfolio/samples of prior work requested. Related Bachelor degree required. Proficient in software platforms.