ECHO Outdoor Power Equipment and Agency Cramer-Krasselt Take Home a Gold in the Prestigious Effie Awards for “Curing B.S. Fatigue/Get Serious” Campaign
Chicago, IL (6/10/2013) - ECHO Outdoor Power Equipment and its agency Cramer-Krasselt received a gold Effie Award for ECHO’s 2012 national advertising campaign at the 45th Annual Effie Awards Gala on May 22 in New York City.
ECHO Outdoor Power Equipment and Cramer-Krasselt won the top award in the category of Household Supplies & Services. Procter & Gamble and the agency Grey New York won silver for the “Febreze Olympics” campaign. Kimberly-Clark and agency TRIS3CT won bronze for the “Viva Towels Take a Stand with Mike Rowe” campaign.
Unlike most awards within advertising that honor creativity, the Effies recognize advertising that is proven to be the most effective marketing effort within the prior year. Effie entries go through two rigorous rounds of judging and only a small percentage of entering cases emerge as winners.
ECHO’s ‘Curing B.S. Fatigue/Get Serious’ campaign was honored for incorporating an insightful communications strategy, outstanding creative and market results that proved it worked. The campaign incorporated television, online, print and social media to reach its target demographic and drive sales within a specific timeframe.
Over 80 brands and 60 agencies representing 107 submissions within 50 categories received North American Effie gold, silver or bronze awards. Only 24 gold awards were granted. ECHO’s agency Cramer-Krasselt also won gold within the Beverage-Alcohol category for its Corona Extra ‘Finding our Beach’ campaign and a bronze in the Media Idea category for Johnsonville Sausage.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize all forms of marketing communications that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement. For more details, visit www.effie.org.
ECHO Incorporated is a leading manufacturer of professional-grade, high performance outdoor power equipment for commercial and homeowner use. Based in the Chicago suburbs, the corporation markets its products under the brand names ECHO, Shindaiwa and ECHO Bear Cat. To learn more visit www.echo-usa.com, www.shindaiwa-usa.com or www.bearcatproducts.com