ECHO Sponsors Marketing Power Session at Landscapes 2018

Chicago, IL (10/9/2018) -

Sam Fiorella, notable author, marketing guru and lead behind the ECHO sponsored ECHO Means Business social influence initiative, will speak at Landscapes 2018 sponsored by the National Association of Landscape Professionals (NALP) during the annual GIE+EXPO in Louisville, KY.

Geared for professional users in the outdoor power segment, the session titled “Generating Big Business with Social Media Marketing” will occur Thursday, October 18 at 9:45am-11:15 at the Kentucky Exposition Center- room B101.

“Instagram and YouTube influencers are sometimes paid thousands of dollars to recommend a business’s products. Is it worth the investment?” asks Fiorella. “During the session, you will hear a blueprint for how small businesses can attract and convert more profitable customers through no- or low-cost social and influence marketing strategies.”

Fiorella will also be available to answer questions in the ECHO Means Business Lounge on Wednesday and Thursday in Freedom Hall, suite T2. Check for available suite hours here

Sam Fiorella is the founder and CEO of Sensei Marketing, based in Toronto, Canada, and the co-author of Influence Marketing is a brand neutral community dedicated to professional landscapers, arborists, and other grounds maintenance personnel. Sponsored by ECHO, the goal of this community is to provide an open forum for the exchange of ideas, strategies, and best practices among professionals.

Content is powered by a volunteer User Advisory Group (UAG).This group, who are fans of various product brands, dedicate time to sharing their professional experiences starting, building, and managing their businesses with other pros. In addition to educating and inspiring other pros in this community, the UAG often provides independent and objective end-user testing and feedback to assist the community's sponsor (ECHO USA) to better understanding the needs of the community and industry professionals.

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